Results
The numbers, not the adjectives.
Two campaigns, both on small budgets, both documented in full.
- 127×ad spend returned
- R312 852revenue back
- R2 455spent to get there
127×
ad spend returned
Case 01
R2 455 of ads returned R312 852.
A local event business needed paid registrations for high-ticket packages. We ran social ads for three and a half months on a deliberately small budget to prove the channel before scaling it.
R2 455
ad spend
3.5 mo
duration
159 534
accounts reached
261 126
impressions
104
packages sold
R312 852
revenue
What made it work
- Targeting the audience who buy this kind of event, rather than the widest possible reach.
- One clear offer at one clear price.
- Ads pointed at a page about the event, not a homepage.
R2 455 is less than a lot of businesses spend on a single print placement.
7791
page likes
Case 02
7 791 page likes at 30 cents each.
A local food initiative wanted a real community on Facebook rather than a follower count bought from anywhere. We ran audience-focused ads to Durban food lovers for 118 days.
R2 335
ad spend
118 days
duration
72 912
accounts reached
7 791
page likes
R0.30
cost per like
What made it work
- Local targeting, so the audience could actually visit.
- Content people wanted to follow, not ads asking for a follow.