Look like the established option.
Buyers judge price and reliability off your logo and colours before they read a word about you.
- R1 500logo starts at
- You own itsource files and rights
- 1–2 wkstypical turnaround
A cheap-looking brand costs you the premium job.
The quote gets compared on look before anyone reads the price.
- The logo was made in Canva in an afternoon and it shows on a signboard.
- You don't have the file in the format the printer asked for.
- Your quote document, your website and your Instagram are three different colours.
- You're competing on price because nothing about how you look says you're worth more.
- The only copy of the logo is a JPEG in someone's WhatsApp.
- A new person keeps making a new version because nobody has the original.
Businesses that look established get asked "how much" instead of "why so much".
What we actually do.
Mood board
Before any design, we agree on the direction so you're not surprised by three concepts you dislike.
Logo concepts
Three directions, not thirty. Each one is a real option we'd stand behind.
Colour palette
Colours that work in print, on a screen and on a vehicle, with the codes written down so nobody guesses.
The files you actually need
Vector and raster, light and dark versions, correct formats for print, web and social. You own all of it.
The everyday items
Business card, email signature and letterhead, so the brand shows up in the places clients actually see it.
Then the website
Once the brand is settled, the site uses it. Designing a site around a logo that changes two months later means paying twice.
Web design →Packages
Just the logo, done properly.
- 3 logo concepts
- Standard file formats
- 2 revisions
The logo plus the everyday items.
- 3 logo concepts
- Brand colour palette
- Standard file formats
- 2 revisions
- Business card design
- Email signature design
- Letterhead design
Sets the physical look of the brand and keeps it coherent wherever a customer runs into you.
- 1 mood board
- 3 logo concepts
- Brand colour palette
- Standard file formats
- 2 revisions
- Business card design
- Email signature design
- Letterhead design
Prices are set in South African rand. Dollar figures are an approximate conversion — we quote in your currency.
Need a site that matches the brand? Web design →
Work
Six branding projects from the archive.
Questions we get about branding.
Do I own the logo?
Yes. You get the source files and full rights.
What if I don't like any of the concepts?
That's what the mood board is for. It gets the direction agreed before we design, which is why it rarely happens.
Can you redraw my existing logo?
Often, yes. If it's close but the file quality is bad, we can rebuild it as a vector rather than starting over.
Do I need branding before a website?
It helps. Designing a site around a brand that changes two months later means paying twice. More →
How long does branding take?
Usually one to two weeks depending on revision turnaround.
What does it cost?
Logo Design is R1 500, Basic CI R2 500, Premium CI R5 000. The difference is the everyday items and, on Premium, a mood board first.
What's the difference between the packages?
Logo Design is the mark and the files. Basic CI adds colour palette, business card, email signature and letterhead. Premium CI starts with a mood board so the direction is agreed before we design.
Do you also build the website?
Yes. Branding first, then the site, so you are not paying twice when the logo changes. More →