Ads that turn into enquiries, not impressions.
We spent R2 455 for one client and brought back R312 852. Reach is not the goal. Sales are.
- 127×ad spend returned
- R312 852revenue back
- R2 455spent to get there
Boosting a post is not advertising.
Spend without an offer, a page, and a number you can read is just a slower way to lose money.
- The money leaves every month and nobody can tell you what an enquiry costs.
- The ad sends people to a homepage instead of a page about the thing you're advertising.
- It reaches thousands of people, none of whom buy what you sell.
- Nobody's checked it in six weeks.
- The last agency still has the login, so you can't even see what you're paying for.
- The campaign is still running last year's offer, at last year's price.
Ad budget is the easiest money in a business to waste, and the easiest to fix.
What we actually do.
Who's actually buying
Before we spend anything, we agree who the ad is for and what happens when they click.
A page for the offer
An ad pointed at your homepage wastes the click. We send traffic to a page about that one offer.
Landing pages →Google Ads
Search ads for people already looking for what you sell. The click has intent.
Meta Ads
Social ads for people who don't know you yet. Demand you have to create.
Watch it and change it
Ads get checked and adjusted, not set up and left. Six weeks of silence is how budgets die.
Report in money
What you spent, what came back, what each enquiry cost. You pay Google and Meta directly. You keep the account.
R2 455 of ads returned R312 852.
A local event business needed paid registrations. Three and a half months, one offer, ads pointed at a page about the event — not a homepage. 104 packages at R3 000. Less than a lot of businesses spend on a single print placement.
Packages
What's in every package.
- Campaign setup and conversion tracking
- You pay Google and Meta directly — we never take a cut of spend
- You keep the ad account, the history and the pixel
- Reporting in money: spend, return, cost per enquiry
- A call on the numbers, not a PDF nobody reads
- Cancel with notice — no annual lock-in
One platform. Google or Meta.
- Google Ads or Meta Ads
- Campaign setup and tracking
- Monthly optimisation
- Monthly report and call
- You keep the account
- Ad spend not included
Both platforms. Search and social.
- Google Ads and Meta Ads
- Campaign setup and tracking
- Weekly optimisation
- Monthly report and call
- Creative testing
- You keep the account
- Ad spend not included
Multiple campaigns and offers.
- Everything in Premium
- Multiple campaigns
- Weekly report and call
- Priority changes
- You keep the account
- Ad spend not included
Prices are set in South African rand. Dollar figures are an approximate conversion — we quote in your currency.
These fees are for management. Ad spend is paid to Google or Meta from your account, and is not included.
Questions we get about online ads.
What's the minimum I should spend?
Less than R2 000 a month on ad spend rarely produces enough data to improve on. The event campaign above worked on R2 455 total, so the number matters less than the offer.
Do you take a cut of my ad budget?
No. You pay Google and Meta directly from your own account. You keep the account and the history if we stop working together.
Google or Facebook?
Google for people already searching for what you sell. Meta for demand you have to create. Most businesses start with one.
Can you run ads to my existing website?
Yes, though we'll usually want to build a landing page for the offer first. More →
How soon will I know if it's working?
Two to four weeks for early signal on most budgets.
What does management cost?
Basic is R2 500 a month for one platform, Premium R6 000 for Google and Meta, Enterprise R10 000 for multiple campaigns. Ad spend is separate, paid to the platforms.
Who owns the ad account?
You do. If we stop, you keep the login, the history and the pixel.
Do I need SEO as well?
They do different jobs. Ads can work this month. SEO takes months, then keeps working after you stop paying. More →