When building your business, you’ve probably realized the importance of having your business online and now you trying to figure out how to get your business discovered online.
There are 2 place your site will get discovered online and they are Social Media & Search Engines, in this post, we are going to discuss our Google strategy with you.
In this post we will discuss what you should focus on when trying to improve your Google Search Presence, these are things that we do on our’s and our client’s sites.
Why you should use Google Advertising:
When you’ve launched a new website you not going to rank for your search terms immediately, which where advertising on Google will help your business with being found online from day one of being online.
It allows you to show up at the top of Google search results for the terms related to your business, this is what we would recommend for every business in the short term but in the long term, we would want to bring our ad spend down.
Google Advertising in the long-term:
In the long-term, we going to have improved our search engine rankings and will hopefully be on the first page for some of our search terms, if your website is on the first page for a term.
Then we would advise you to stop spending money on that term by removing that term from your advertising campaign, which will result in bringing our monthly ad spend down quite a bit.
In the long term, Google Ads will continue to apart of our strategy but it will change by the fact that we would have built some brand on Google with ranking or would probably start targeting searches for our competition.
In the long-term SEO is the main focus:
By optimizing your site for search engines by adding title, meta description, alt tag and structuring our content properly, will start to see our rankings improve on search engines.
Once you gained some rankings for your website, we would stop spending money on ad
When doing SEO you should start by optimizing your website so that it can meet some of Google on-site ranking factors.
such as adding h1, h2, h3 tags for your different headings, you should use the h1 element for the first heading on your page and h2 for all your sub-heading after that.
Then make sure that you have optimized your images for the web so that they load quicker on your website, your hero images should not be bigger than 200kb and your other images should be smaller and don’t forget to add alt text to your images.
Onsite SEO also looks at how long your site takes to load, so you should definitely have a caching plugin installed, if you are using WordPress I would recommend using WP Rocket for speeding up your site.
You also need to have an SEO plugin installed so you can change the page title and meta description to something more relevant to your website, we still believe in using Yoast SEO Plugin.
Building up organic links:
Next thing you are going to need to do is build a few link that link back to your website, have links pointing to your website is like having someone voting for you.
Some of the easiest way to build links is to look up free industry related directory sites, where you can submit your business.
Add a social sharing element to your website, so people can share content that is on your website.
If your are a web designer you could add a credit link at the bottom of clients website, which has been a common practice for ages, it has been a useful for us in the past.